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Vizio wants to advise not only high-quality exhibitions, but also smart TV buyers: they want to be able to deliver advertising in your living room. The consumer electronics company has created a relationship with 9 advertising and advertising agencies, hoping to create an industry standard that allows smart TVs to display specific ads to readers around the world. The new standard will address the cookie situation, which may allow web browsers to display specific ads once you surf the web from supplements, computers or mobile phones. At the moment, TVs avoid cookies, so advertising can not be targeted at specific readers. So far, each TV company provides different ways of targeting advertising to readers who personalize their smarttvs.biz brands television tags, making it difficult to evolve in advertising campaigns, as various advertising campaigns must be designed for the public. people who like a specific TV brand. names. Being able to focus specifically on certain homes or demographics with certain commercials does not surprisingly interest people within the advertising organization, as this could increase the success of almost any advertising campaign. Naturally, leading manufacturers such as NBCUniversal, abc, owned by Comcast, and Xandr, also owner of & Big, are part of this partnership, sometimes called Project Open Addressable Prepared. But while this may be great news for TV manufacturers and developers, customers will likely see the opposite. In fact, who wants to watch specific commercials after the main dough on a smart and cool TV? Currently, most smart TV ads are perfect for items. As a result, they will be less likely to be considered extremely irritating to smart TV enthusiasts.
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